A loyal fan base that were previously voted the 'best in the Premier League' by their peers, coupled with a rich club history are values that Europcar can 100% relate to. Built on this foundation, Europcar’s partnership with West Bromwich Albion F.C. was announced in 2014. This opened up opportunities for fans, local businesses and residents who are benefiting from easy access to smart transport solutions in the heart of the West Midlands, an important region for Europcar in the UK. West Bromwich Albion F.C. was a founding member of the Football League and their longest consecutive period in the top division started in 1949, the founding year of Europcar.