The largest car rental location in Europe has been opened by Europcar UK Group, the UK’s leading vehicle rental provider, with an investment of over £1m. In close proximity to Heathrow Terminal 5, the new 3.4 acre site on the Perimeter Road opened on 1st April 2008 and is not only anticipated to handle the largest volume of rental transactions but is also the most innovative rental site in Europe. Designed to capture increased traffic to and from the airport as a whole, the site features a series of industry-leading customer service initiatives that significantly enhance the car rental experience for in-bound and out-bound business and leisure customers.